Packaging•Creative

Sif Brand Identity & Packaging

One distinctive orange identity, from detergent packaging to everyday brand touchpoints.

Client

Sif

Year

2026

Project Overview

A connected visual identity for Sif powder detergent, bringing packaging, stationery, delivery vehicles, signage and digital applications into one recognizable system. The supplied presentation explores how the brand can work at product scale and across larger public-facing formats.

The Challenge

Create a detergent brand that stands out on a busy shelf while remaining clear and consistent on everything from a small digital icon to a delivery truck.

The Approach

Anchor the system in a vivid orange palette, a prominent Sif wordmark and recurring floral and bubble imagery. Adapt the composition to each format while keeping the core brand cues consistent.

Creative Direction & Execution

Orange gradients bring energy to the identity, balanced by white space, floral details and clear product hierarchy. The packaging range uses a shared visual language across different pack sizes, while simpler applications give the logo room to lead.

Packaging artwork and brand application mockups covering a detergent bag and pack range, business stationery, a logo stamp, delivery truck, van and pickup, storefront signage, a digital icon, and an outdoor billboard with a supporting pattern.