SPLASHMAX BRANDLAB
Brands Built to Last.
BrandLab focuses on the thinking behind the identity: research, positioning, naming, architecture, messaging and the systems that help a brand stay coherent as it grows.
STRATEGY + EXECUTION
BrandLab and Creative work together.
BrandLab defines the strategic foundation. Splashmax Creative translates that direction into the visual identity and communication system.
BrandLab
Research, positioning, naming, brand architecture, messaging and governance.
Creative
Identity design, packaging, campaigns, editorial systems and visual communication.
BRANDLAB SERVICES
Strategic brand foundations.
Clarity before decoration.
Brand Strategy & Positioning
Clarifying audience, value, category context and the role the brand should occupy.
Naming & Verbal Identity
Developing names, messaging hierarchy, taglines and tone where required.
Brand Architecture
Organising parent brands, sub-brands, products and services into a clear structure.
Research & Insights
Reviewing market, competitors, audience signals and existing brand perceptions.
Brand Guidelines & Governance
Defining practical standards for consistent application across teams and channels.
Rebranding Strategy
Planning how an existing brand can evolve without losing clarity or recognition.
SELECTED WORK
Brand and strategy projects.
Branding
Sultan Brand Identity
Sultan
Branding
Kiztech Brand Identity
Kiztech Builders & Contractors
Branding
Bloom Brand Identity
Bloom